1. Brief
We begin by talking with you, learning all about your organisation, the project and what the animation's purpose and goals are.
Process
Mair Perkins Ltd. Animation and Illustration has been producing animations since 2012. So we’re pretty experienced at creating custom animations. We’ve even won a few awards for our animations.
Each of our videos is illustrated and animated individually by Mair Perkins. You can be sure all the content of your animation is uniquely designed for you to meet your project brief.
Our illustrations, animations and voiceovers are made by humans, not AI. So when you hire us, real people will be creating original, custom artwork specifically for your project brief.
To get the best outcomes for our clients, we follow a tried and tested production process to make animations specifically tailored for each individual project’s needs. At each stage there are opportunities for revisions before moving on to the next. So you have plenty of control and input over the process.
How are animations made?
2. Script
The script will describe what happens in the animation and contain the dialogue of any voiceover. Based on our research and the brief, we will write an animation script jointly with you. Or if you have a script ready, we will adapt it for animation.
3. Style
Next we get visual and draw up animation style concepts to be reviewed. We work in a variety of visual styles because each project brief needs a style suited to the message and intended audience. We can create style concepts to integrate with any existing branding and design work.
4. Storyboards
When the script is signed off, we’ll do the storyboards. Then you can see how the script and visuals work together and give us feedback before we begin animating.
5. Voiceover
We have a diverse team of locally based voiceover artists to choose from. Your chosen artist records the finalised script in the studio then you can listen and request any changes needed.
6. Animation productions
Once you are happy with the style concept, storyboards and voice over, we start production! We create all the illustrations and graphics in-house and from scratch, then bring them to life using industry standard animation software.
7. Sound production
We add music and sound effects to finish off the animation and enhance the story. Our music is composed and produced specifically for each animation so you won’t hear your music anywhere else!
8. Review
This is the time for you to review the video and for us to make revisions so it is perfect!
We use Wipster so comments can be written directly on the video at specific time codes! It's makes it easy for the whole team to review, give feedback and discuss any animation changes.
9. Delivery
When finished, we send you the HD animation video files in whatever format you need. We also offer technical support for using your animation and advice on your marketing and video distribution strategy.
